It seems as though every week or two I see a patient in consultation who, having had a procedure done through some nationally franchised practice, presents to me with complaints of less then optimal results, problems and complications, or just plain bad experiences. These patients have unfortunately fallen victim to companies who generate business by making outlandish claims and promising unrealistic results regarding the cosmetic surgical procedures they offer. They lure their patients through slick marketing campaigns, high-pressure office staffing, “astroturf marketing” , and infomercials.
These practices are frowned upon by qualified, ethical, board-certified plastic surgeons. As members of the American Society of Plastic Surgeons (ASPS), board-certified plastic surgeons follow a specific code of conduct and adhere to prescribed ethical quidelines to ensure that patients receive quality care in a safe environment and effective manner. Indeed, costs may be slightly higher when procedures are done by board-certified surgeons in certified facilities–but with good reason. Using appropriate anesthesia for a given procedure administered by certified anesthesiologists in an appropriately certified facility will, of course, add to the overall cost of the procedure; however, by following these guidelines, quality care is maximized and complications and suboptimal results minimized.
Though tempting, it is unrealistic to believe that an effective cosmetic surgical procedure can be performed during one’s “lunchtime” break. With all surgery, there are risks as well as benefits and always some recovery period involved. Insisting on a plastic surgeon who is board certified through the American Board of Plastic Surgery (ABPS), a legitimate board recognized by the American Board of Medical Specialities, assures you that you are in the hands of a highly qualified practitioner with years of training and experience in performing safe and effective cosmetic procedures. Stephen Delia, MD